Attrace is a speculative product design — a complete strategic exercise in productising a regulated workflow, taken seriously enough to be real.
The work behind this site covers the full arc of taking a product to market — positioning and anti-positioning, market sizing (~5,000 addressable UK firms, £120m–£300m UK ARR potential), buyer personas and their actual purchasing authority, a three-motion go-to-market built on an auditor-led channel wedge, three-tier pricing anchored against Workiva, and the product architecture down to the hash chain.
It started as a question about form autofill and ended somewhere more interesting — the realisation that the productivity end of the market is commoditised while the compliance end is under-served. The base product was killed, the compliance product kept, and everything on this site follows from that single positioning decision.
The pricing is real pricing logic. The security architecture is a real architecture. The demo walks a workflow a compliance team would recognise. What doesn't exist — yet — is the product behind it. Whether it gets built depends on what target buyers say about it, which is the correct order to do things in.
If you work in compliance at a regulated firm, or audit them, and any of this resonates or grates — that reaction is exactly the data this project exists to collect. Get in touch via the portfolio below.
Jon is a fractional product leader and maker, previously Head of Product on BibliU's executive team. Attrace is one of a suite of product explorations spanning compliance, proposals, data tooling and civic software.
The full case study behind Attrace — how the positioning decision was made, what got cut and why — lives on the portfolio, alongside the rest of the suite.